What are cookies?
Cookies are IT data, especially text files, stored in end user devices and intended for the use of websites. These files allow to identify the user device and properly display the website, tailored to individual preferences of the user. Cookies typically contain the name of the website from which they come, storage time on the end device and a unique number.
Why are cookies used?
Here are several examples why cookies are used:
- to adjust website content to user preferences,
- to optimise the website use,
- to generate anonymous, aggregated statistics that help to understand how the user uses the website, which allows improving its structure and content—such statistics are generated without personal user identification,
- to identify the user’s browser when the user uses the website, to determine which website to display,
- to execute purchases—cookies are used for the order session not to expire; these cookies can contain personal data,
- to conduct advertising activities in the form of remarketing.
What types of cookies do we use?
We use two types of cookies—session cookies and persistent cookies.
- Session cookies are temporary files that remain on the user’s device until the user logs out of the website (finishes placing an order) or exits the program (web browser).
- Persistent cookies are those files that remain on the user’s device in the cookie parameters for a specified period of time or until they are manually removed by the user. Within this type of cookies, we use first-party cookies, within our domain, for our own needs, and third-party cookies, which enable the use of functionalities provided by third parties. For example: for analytical purposes we use Google Analytics, a service commonly used by websites, or remarketing services as part of the Facebook Piksel tool.
What about safety of data in cookies?
Users may, at any time, remove cookies using available functions in their web browsers.
Our users our most important for us, and for this reasons we are devoted to conducting data analysis in order to optimise our activities and conduct marketing activities directed at those who are interested in our services.
For this purpose, in our legitimate interest, we decided to use on our website the tool called Facebook Pisel, provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, and in case of users within the European Union – Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. We are using this tool to conduct remarketing activities.
The action of the Facebook Pixel is based on a snippet of code that we have embedded on our website. Thanks to it, we can analyse data about users using our website in order to display our ads on the Facebook social network. Our advertisements may be directed to target groups of recipients created on the basis of the collected data. The information saved for the use of Facebook Pixel may include information about your device, websites visited, purchases made or the method of using services. The data collected via our website is then transferred to the tool provider in order to use its functionality. When you use our website, a signal that you are visiting our website is sent to the provider of the tool and its servers thanks to the Facebook Pixel. The information collected for the purposes of Facebook Pixel, which we use for remarketing purposes, is anonymous - we only see information related to the behavior of users on our website.
You have to know though that if you have a Facebook account the provider may link the data collected on our website with you account data on the portal. We have no influence on such actions, because they are related to your user account on Facebook. You can find more information here:
- Information about Facebook Pixel https://pl-pl.facebook.com/business/help/742478679120153?id=1205376682832142
- How to disable Facebook Pixel with regards to your data https://www.facebook.com/ads/settings Remember you need to log into Facebook in order to do it.
- How to change browser cookie settings This information is in the settings of your browser.